ONE ISLAND, ONE NATION: Guam’s Alcohol-Free Movement
Controlling alcohol abuse and its consequences on Guam presents both a public health and a cultural challenge. Data from the State Epidemiological Outcomes Workgroup (SEOW) reveals that both heavy drinking and binge drinking are significantly higher among adults on Guam as compared to the US. Almost 1 in 5 adults, and 1 in 7 youth are binge drinkers. Alcohol-related motor vehicle crashes remain the most visible social consequence of alcohol abuse. Implementation of evidence-based environmental strategies to address alcohol use and abuse among youth and adults, using multiple strategies that include mass social and media marketing campaigns are needed.
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The ultimate goal of this campaign is to promote healthy behaviors and alcohol-free, tobacco- free and other drug-free lifestyles on Guam and the outer islands. The approach and execution of the ONE NATION campaign will be done in a more positive light, unlike other current alcohol awareness public service campaigns.
Our short-term goal is to capture the essence of our island culture featuring local people that embrace our cultural values of family, respect, identity and that live a healthy and alcohol-free lifestyle that could be modeled by others.
One Nation Poster Abstract to be presented at:
|Funding of this website was made possible by the Strategic Prevention Framework State Incentive Grant (#5 U79 SP11183-03) from SAMHSA. The views expressed in written materials or publications do not necessarily reflect the official policies of the Department of Health and Human Services; nor does mention of trade names, commerial practices, or organizations imply endorsement by the U.S. Government.|